The Missing Link.

Polyglot Project Lead for International Innovators.

  • Product & brand Strategy
  • PR, Strategic communications & Events
  • international Project management
  • market & User research

Hi there, thanks for stopping by! 

My name is Katy, and I’m a full-time freelance project manager based in Biarritz, France. Below you find a little selection of projects I worked on in the past, I hope you like it!
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After 10+ years in brand strategy and communications, I am currently exploring the world of digital product design and always happy to catch up with interesting folks about innovative tech solutions for our planet and its people.
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Feel free to give me a shout!


Portfolio

Fancier

App Development

Share the glitter, not the litter

Aiming to create a peer-to-peer community to buy and sell second hand festival outfits, this app MVP has been created in Ruby on Rails during a 2-week design & development sprint, using a variety of software project management tools & techniques.
read more

Quiksilver Womens

Brand Strategy

Global market launch of inaugural apparel collection

OG surfwear creator Quiksilver decided to add an all-new apparel line for women to its product line, celebrating urban beach culture and contemporary art influences.
read more

Crunchyroll

Market Research

LATAM Brand Communications, GTM Strategy and Market Analysis

Latin America is a huge market for Anime specialist streaming-service Crunchyroll, which is why they decided to put a dedicated communications and go-to-market campaign in place, focussing on Brazil, Colombia, Mexico, Argentina, and Chile.
read more

11th Hour Racing Team

Project Management

Project Management

11th Hour Racing Team is a high-performance offshore sailing squad with sustainability at its heart. I worked with them for the launch of their new race boat and managed a variety of collaborations with NGOs and sporting events.
read more

Nixon x Pukas

Event Management

"Stoked & Salty" - Creative Concept & Event Management

Celebrating a shared love for salt water, two core surf brands teamed up for a unique pop-up installation, ephemeral art show, and concert in the center of San Sebastián, Spain.
read more

Saxx Underwear

PR & Partnerships

Market launch EMEA supported through various tradeshows

After rapid growth in North America, Canadian sportswear brand SAXX underwear launched its men’s line in Europe. Putting in place a 360° PR, events, and communications strategy, the brand gained solid exposure on several key markets.
read more

Brands I have worked with

Services, skills & special features

Brand strategy, PR & international marketing

  • + Brand partnerships and product collaborations
  • + Event management and organization
  • + Internal Communications
  • + International business development & consulting
  • + Management of external PR & creative agencies
  • + Public Relations and Media Activation (EMEA, US, LATAM)
  • + Story-Telling, Verbal Identity & Brand Ideation

Technical know-how & geek proficiencies

  • + Agile development & SCRUM
  • + Coding: HTML, CSS, JavaScript
  • + Digital Project Management
  • + Prototyping & Wireframes (Figma, InVision)
  • + Ruby On Rails
  • + Web Developement & Design (Webflow, WordPress)

Research methods & techniques

  • + Content & data analysis
  • + Consumer profiling & personas
  • + Competitive landscapes
  • + Experimental designs
  • + Focus groups
  • + Personal interviews (face-to-face, computer-assisted, remote)
  • + Survey design
  • + UX copywriting
  • + UX design

  • *** I also provide professional workshops & seminars on qualitative research, social psychology and strategic communications***

Languages

  • + English 🇺🇸 - Native/Fluent
  • + French  🇫🇷 - Native/Fluent
  • + German 🇩🇪 - Native/Fluent
  • + Spanish 🇪🇸 - Fluent (C1)
  • + Portuguese 🇧🇷 - Fluent (C1)
  • + Italian 🇮🇹 - Basics (A1)

Let's talk....!

New brain-child in the making or anything else I should know about?
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Katy Link

Communications Consultant & Project Manager. International Marketing.
Based in Biarritz, France.
At home in the world.