The Missing Link.

Polyglot Project Lead for International Innovators.

  • Product & brand Strategy
  • PR, Strategic communications & Events
  • international Project management
  • market & User research

Hi there, thanks for stopping by! 

My name is Katy, and I’m a full-time freelance project manager based in Biarritz, France. Below you find a little selection of projects I worked on in the past, I hope you like it!
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After 10+ years in brand strategy and communications, I am currently exploring the world of digital product design and always happy to catch up with interesting folks about innovative tech solutions for our planet and its people.
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Feel free to give me a shout!


Portfolio

Quiksilver x WeAreSpinDye

Product Collaboration

Inaugural outerwear collaboration showcasing sustainable product manufacturing

Launching a distinct outerwear collab, action sports brand Quiksilver teamed up with Swedish ingredient manufacturer WeAreSpinDye. Utilizing innovative dying technology and recycled fabrics, the product line promotes clean colors and water savings.
read more

Preform Acoustics

Copywriting & UX

Brand refresh creating contemporary digital experience for furniture specialist

A pioneer in the field of room acoustics and office design, furniture manufacturer Preform recently revamped their brand image. Relaunching their website, the brand offers a modern digital experience with a compelling visual and verbal identity.
read more

Quiksilver x SXSW

Event Management

Pop-up brand showcase celebrating art, music, and contemporary culture

Chartering new territory and exploring different audiences, surf brand Quiksilver became part of Austin’s renowned SXSW festival.
read more

Roxy

Editorial

Creation of brand book for women’s swimwear & apparel brand

Celebrating 25 years of women’s surfing, Roxy created a full journal featuring the brand’s history, travel reports, interviews, and more.
read more

BOS Ice Tea

PR & Partnerships

Market Launch of Organic Beverage Line in France

Following a healthy lifestyle doesn’t have to be boring, as BOS Ice Tea likes to prove. Their launch campaign in France came with a series of fun events and marketing activations, engaging both consumers and media.
read more

Altura

Web Development

Fullstack app development to create a marketplace for private jets

Creation of interactive web app on the occasion of a fullstack webdevelopment bootcamp
read more

Brands I have worked with

Services, skills & special features

Brand strategy, PR & international marketing

  • + Brand partnerships and product collaborations
  • + Event management and organization
  • + Internal Communications
  • + International business development & consulting
  • + Management of external PR & creative agencies
  • + Public Relations and Media Activation (EMEA, US, LATAM)
  • + Story-Telling, Verbal Identity & Brand Ideation

Technical know-how & geek proficiencies

  • + Agile development & SCRUM
  • + Coding: HTML, CSS, JavaScript
  • + Digital Project Management
  • + Prototyping & Wireframes (Figma, InVision)
  • + Ruby On Rails
  • + Web Developement & Design (Webflow, WordPress)

Research methods & techniques

  • + Content & data analysis
  • + Consumer profiling & personas
  • + Competitive landscapes
  • + Experimental designs
  • + Focus groups
  • + Personal interviews (face-to-face, computer-assisted, remote)
  • + Survey design
  • + UX copywriting
  • + UX design

  • *** I also provide professional workshops & seminars on qualitative research, social psychology and strategic communications***

Languages

  • + English 🇺🇸 - Native/Fluent
  • + French  🇫🇷 - Native/Fluent
  • + German 🇩🇪 - Native/Fluent
  • + Spanish 🇪🇸 - Fluent (C1)
  • + Portuguese 🇧🇷 - Fluent (C1)
  • + Italian 🇮🇹 - Basics (A1)

Let's talk....!

New brain-child in the making or anything else I should know about?
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Katy Link

Communications Consultant & Project Manager. International Marketing.
Based in Biarritz, France.
At home in the world.